Typical Shopify SEO Problems and Issues

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As an e-commerce store owner, you understand the struggle of making your website shine amidst competitors via SEO. Know all about the common Shopify SEO problems that hinder your ladder to the top of a SERP.

The most frequent problems with Shopify SEO

Whether your goal is to increase conversions or expand your customer base, ensuring your website has effective SEO for Shopify strategies can be immensely beneficial.

Unfortunately, even after implementing the right tactics, there can still be roadblocks that are very tricky to overcome. Read along to delve into the most common problems encountered when implementing a successful SEO strategy on a Shopify website. You will also get expert insights into how SEO services for Shopify can help fix them.

Not being able to modify tag pages

The lack of this basic feature can be pretty frustrating as it ultimately gets in your way of getting more website traffic. The alternate option is to look for solutions such as external plugins explicitly designed for this purpose to gain traction on pages.

Redundant information

One of the most faced Shopify SEO issues is redundant content. When multiple URLs lead to the same product page, search engines can interpret it as competition between different URLs. This has the potential to impact your rankings on SERPs negatively.

Using canonical tags on all duplicate content and enabling rich snippets is the perfect workaround. That way, each product can have its description, which search engine crawlers won’t consider redundant.

Forced URL format

URLs are of prime importance for customers and search engines to navigate your website easily. Easy-to-read and descriptive URLs are the cornerstone of SEO for Shopify. Shopify only allows the last part of the URL, also known as the slug, to be modified. To add to the problem, URLs on Shopify also lack subcategories. There are a couple of workarounds to manage duplications from the start.

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Robots.txt is locked

One of the leading technical SEO issues with Shopify is that you can’t edit the content of your Robots.txt files. You can, however, look at it in the root directory of the Shopify store’s main domain name. Robots.txt file acts as a protector and blocks content that is less likely to rank and is hindering the SEO of your Shopify. One good workaround is to add a custom code on the head section.

No ability to customize pages

This is where Shopify falls short compared to other platforms. Shopify does not allow the configuration of parent and child pages in collections. Without this highly sought-after feature, setting up subcategories for products or shipping destinations has proven to be a real headache.

Fortunately, there are ways to overcome these problems and maximize the SEO potential of your store. With the right expert help or technical know-how, you can overcome any issues related to Shopify site structure for optimal performance.

Restrictions on the page titles and meta descriptions

Limited real estate on Shopify has raised questions about it being an SEO-friendly platform. Google only allows for a maximum of 320 characters for meta descriptions. Using the total number of characters provided by Shopify is not advisable as it adversely affects presentation on search result pages.

While 70 characters for title tags and 320 for meta descriptions seem ideal initially, Too much space will negatively impact the site’s SEO efforts.

Poor choice of the initial template

Aesthetics is everything, even on Shopify. The look of your Shopify page is important because if it makes the audience feel good, they will want to return. There are a lot of great third-party theme options available for you to choose from. You can then use page-building apps to drag and drop design elements per your preference.

In conclusion

Optimizing your Shopify store for SEO is essential to increase organic traffic from potential customers and ensure high rankings on SERP results pages. Many common issues are associated with Shopify stores, but rest assured that solutions are available for each of these problems! Why not contact a Shopify SEO agency that is well-versed in providing solutions to these problems? By doing so, you will have no trouble optimizing your Shopify store for SEO efficacy!

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