A third world, punditry, may need to be created to support Donald Trump’s isolation from industry and acceptance by political idealist.
Mr. Donald Trump, a successful businessman and polarizing politician who’s currently seeking the republican nomination for President of the United States, today is a winner, or a loser, depending on which of his worlds you’re observing.
Policy and profit, the two worlds of Mr. Trump, are moving in opposite directions, and it’s hard to distinguish, given the context of the moment, whether the billionaire should be proud, paranoid, a mixture of both or neither.
Mr. Trump, as noted by Vox, is the clear leader in a new national GOP primary poll conducted by The Economist and YouGov. And for a man whose ego is so big it could serve as his Vice President, the first place position, no matter how temporary it may be, must give Mr. Trump the extra motivation he needs to further over-indulge in self-aggrandizement.
At the same time, in another world – one where dollars trump democracy, pun intended – the real estate mogul’s brand is diminishing in value. A publicist for the brand Perfumania told msnbc today that they’re “winding down its retail business with the Donald Trump fragrance brand.”
Just last week, in the world of profit, Mr. Trump saw his business relationship with Macy’s, NBC, and Univision come to an end. He also, in the world of policy, saw his numbers rise in a CNN/OCR poll.
The current state of Mr. Trump’s two worlds are noteworthy because, for the most part, the same people populate both environments, as consumers are voters, too. Yet, there exist, in the two world’s climate, a gross polarity. Despite different outcomes, terminology and values, the world of profit and policy all boil down to audience and reach; more specifically, people.
Mr. Trump, a straight shooter or an ignoramus, depending on who you survey, can clearly draw an audience, but given his entrance into the world of policy, he can no longer benefit from the media industry’s golden rule: controversy creates cash.
But it’s not likely Mr. Trump will become the next leader of the free world.
“Trump supporters may be making more of a statement than voting for someone they consider a contender. Just one in five of Trump’s supporters think Trump will win the nomination,” writes Ms. Kathy Frankovic at YouGov.
Even if the aforementioned is true, and it probably is, it leads me to ask: What’s Mr. Trump’s end game?
It’s a safe bet to say Mr. Trump won’t ever reside at the White House. He also may never step inside the boardrooms of his former partners who severed ties after his remarks about Mexicans and immigrants.
It seems the only thing for the grand builder to do now is erect himself a third world, punditry a fusion of his already established two, where he can freely talk sh*t and once again benefit from the media’s golden rule: controversy creates cash.
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