After all the talk about how men are the less social gender, it appears guys are the ones who feel the need to tweet more sharply.
eMarketer released a recent study that examined people’s online behavior for business and travel. The results? Men are straight-up social-media slaves.
Researchers found that their male respondents were twice as likely to check social-media sites “more than once” per day while traveling. They were also more likely to report that they “couldn’t live without” social media if they were unable to access it for several days.
Couldn’t live without social media? So much for the stoic hunter-gatherer schtick, guys.
The rest of the research indicated that perhaps our nation needs to unplug in general. Seventy-two point seven percent of U.S. social-network users checked sites daily while traveling. Over a third of young adults ages 25 to 34 admitted to checking in several times in an hour.
Nearly 60 percent of research participants admitted that social media made it way easier to meet people while traveling, with men and young adults again as its biggest proponents.