Garrett Brown — @GarrettABrown on Twitter — sent this tweet to us:
Now, to be clear, what the guy does in the commercial is not rape by any definition we know of. It is, however, most certainly an unwanted sexual advance, to a high school girl who didn’t see it coming. Watch it again, you can see her flinch. Is this really the definition of #bravery, as Audi touts? Is that how we want boys — coming of age and somewhat socially awkward — to think about the world? That all they need is one manly instrument — in this case a car — to turn them into a sexually aggressive animal? (The boy even howls at the end. You know, like an animal.)
Addendum: One commenter asks these questions as well: “What about the message that not having a date for a Prom is socially unacceptable, what about the boy should some how feel empowered to act rebellious because of a car, what about the fact that the boy became the victim of violence?”
Comments, please. We will publish the best in our Comment of the Day.
PS: The video posted on YouTube has the note: “You’ll have to watch the 1st of three alternate endings to the 2013 Audi Super Bowl commercial to see if his newly found bravery pays off.”
PS: Using a man-made product to “prove” your masculinity reminds us of the equally heinous ads by Bushmaster, which suggest that all you have to do if your man card gets taken away is to buy a gun.