Status Update: Honey, Will You Marry Me?


Andrew Tolve investigates the latest trend: proposing to your girlfriend for the world to see.


In the past few months, two marriage proposals have gone viral on YouTube.

In the first, a young man named Woodrow woos his girlfriend, Claudine, with an elaborately orchestrated proposal in New York City’s Madison Square Park—complete with a dance routine, streamers, a unicyclist, and specially printed I-♥-You T-shirts. You can watch it here. More than two million people already have.

In the second, the Old Spice Guy (wearing nothing but a towel and his usual sheen of bravado) asks a girl, Angela A. Hutt-Chamberlin, to marry her boyfriend, Johannes S. Beals, who had asked the Old Spice Guy via Twitter to propose on his behalf. More than a million people have watched that one.

A “marriage proposal” search on YouTube yields hundreds of results, many titled “Best Marriage Proposal EVER” and distinguished only by the number of exclamation points that follow. (e.g. “Best marriage proposal EVER!”, “best marriage proposal ever!!”, and “Best Marriage Proposal EVER!!!!!”)

Thanks to the breadth of the YouTube marriage proposal library, a psychiatrist, David Rose, has taken to studying the videos for behavioral insights into how women react to the big question.

And although the vast majority of YouTube proposals are videos of a proposal rather than proposals in and of themselves, that’s not exclusively the case (as the Old Spice Guy example illustrates).

Here’s another clip of a man proposing directly to his partner screen-to-screen.


So, what’s to be taken from this? Is chivalry really dead, as CNN asked in an article on its website last week? The story quoted a Stanford associate professor of sociology who posited that proposals via social media carry with them a giant dose of peer pressure. It’s fear of rejection and a lack of creativity, he argues, that makes a site like YouTube or Twitter attractive for proposals.

I’m not convinced. Clearly, proposing online lacks the intimacy of a guy getting down on one knee, but that doesn’t necessarily make it inappropriate or crass. If there’s one thing I learned from my bad proposal, it’s that a guy should let his intuition lead him to what feels right for him and his significant other rather than follow what novels or movies may suggest.

If a couple has spent hours watching YouTube together and has even uploaded some videos themselves, a YouTube proposal will be far more romantic and fitting than popping the question on some random beach under a perfect sunset in the Bahamas. (Take my word for it, that perfect beach in the Bahamas will turn out to be coated with BP oil, and it’ll be raining, and you’ll forget what to say, and your last thought will be, Why on earth didn’t I just propose on YouTube?)

The same goes for Twitter, Facebook, Myspace or whatever social media or new-age technology it may be. (Here are three examples of Twitter proposals: 1, 2, 3). If there’s a meaningful connection, go for it.

But be warned that if there isn’t, if a couple hasn’t watched YouTube together or doesn’t share a special affinity for Twitter, trying to make a viral video or a glorified Tweet likely won’t go over so well.

Which puts social media proposals in the same category as pretty much every other proposal method out there. Indeed, what I find interesting about this trend is not so much that people are doing it (not a surprise considering how pervasive social media has become) but how avidly we as a society consume it.

Even some poorly shot proposals on YouTube have more than a million hits, not to mention page after page of comments. Some of those comments are decidedly negative.

Here are two from the first page of the Madison Square Park proposal:

1) Wow, that was awesome. It will be cool to check back in around 2½ years and see what they come up with to announce the divorce.

2) If only she said no. That would have been so good! I wonder if his break up or divorce will be better organized, can’t wait to see that on you tube in 2 years. lol sorry for being so mean its random, but its what everyone thinks on the inside.

Deadspin has dozens more, many too crude to print here.


Part of the popularity of these videos seems to stem from the discrepancy between the gushy romance of a proposal, and the ugly truth that more than half of today’s marriages end in divorce. And then there’s the fact that many fiancés don’t even make it to the altar, as Bristol Palin and Levi Johnston recently reminded us.

The Bachelor reality series just wrapped up its sixth successful season of The Bachelorette and its fourteenth season of The Bachelor, even though only one of the twenty couples the show has crowned is still together.

Why do we keep watching then—to see true love flower, or to be reminded that true love is always more complicated and difficult than a show (or a YouTube clip) can depict?

I suspect it’s a bit of both.


About Andrew Tolve

Andrew Tolve is a writer who lives with his fiancée in Atlanta, Georgia. To read more of his work, please visit his website.


  1. I met my husband through — but the rest we’ve done in person. And we’re nearing the 14th anniversary mark. Romance is always appreciated and under-rated. Who am I to judge another person’s idea of romance!?

  2. Black Iris says:

    I prefer a more private proposal. It should be something the other person really could say no to. Later on it’s nice to have something that’s just shared between the two of you.

    It’s not so much whether or not you use social media. Doing something in Central Park with lots of people singing turns it into a performance, too.

  3. wonderful post! I?m only starting out in community management/marketing media and trial To learn how To do this well – resources liking this content are incredibly helpful. As our company is based to the US, this?s all a bit new how to us. The example above is something that I worry about as well, how To show your own genuine enthusiasm and also share the fact that your device is useful into that case sory my english bad i am an arabic

  4. I don’t think chivalry is dead, it’s just taken on a new accepted form of proposal.. With technology today and the new generation growing up in it, there tend to be a new form of doing thing instead of the traditional ways.

  5. More people who are looking for mates and dates, use online meetings and dating services than any other method of introduction. There are so many people who woo each other through long distance online romances ,it only seems natural that online proposals become just another step in the evolution of relationships. Hey if Dr. Mc Dreamy and Meredith on Grey’s Anatomy can have a low tech “post It” wedding, why not a high tech tweet proposal ? To answer the question why do we all watch…. I think all of us yearn to be chosen, to be special to have someone give us a resting place that no one else holds in his or her life, heart. We all watch, some cynically, some sentimentally, because we want to experience that feeling of intimacy, of hopefulness, of a promise that might be kept even if we have to siphon it off the internet or television..

  6. Even if things go wrong, a face-to-face proposal can still be memorable. When I proposed to my wife, I had to change where I was kneeling thanks to a swarm of ants. We still joke that I proposed by “squashing bugs.” I’m a big fan of Twitter and use it all the time, but some things just require Face-To-Face interaction and I’d say a proposal is one of those things.

  7. Did you see the piece on Read Write Web today? A marriage proposal on Foursquare.

    My personal preference aside, as long as the man is confident about how his beloved feels about the integration of social media and technology in their relationship, it’s great to use the new-fangled tools and get creative.

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