Professional content creators, whether comedians or bloggers, know that we have to test our ideas in front of real audience members to know if it’s going to work.
Why We Dislike Marketing, and How To Renew Our Relationship to It (Marketing Metaphors)
I also dislike the idea of a marketing funnel as it focuses on treating your audience as numbers to be manipulated rather than bring a more heart-centered connection to them.
I also dislike the idea of a marketing funnel as it focuses on treating your audience as numbers to be manipulated rather than bring a more heart-centered connection to them.
Word of Mouth Marketing: What’s the Most Reliable Way To Get Client Referrals?
"The #1 way I get clients is through word-of-mouth."
“The #1 way I get clients is through word-of-mouth.”
Towards a Clear, Understandable Message for Your Brand
If you invest in a specific brand message & presence early on in your business, you’re almost certainly going to waste money, effort, and time
If you invest in a specific brand message & presence early on in your business, you’re almost certainly going to waste money, effort, and time
Good People — Please Don’t Quit Facebook & Social Media…
Instead of quitting, why not learn how to use social media with better boundaries (Practicing better self-control), and thereby tap into the marketing benefits for your business?
Instead of quitting, why not learn how to use social media with better boundaries (Practicing better self-control), and thereby tap into the marketing benefits for your business?
Conversion Rates? Authentic Solopreneurs Don’t Have to Worry About It.
Too many people set a conversion rate goal without basing it on their recent history of sales.
Too many people set a conversion rate goal without basing it on their recent history of sales.
Get New Clients by Using the ‘Barn-raising’ Strategy
Public goal-setting and recruiting your network to help you reach a specific goal.
Public goal-setting and recruiting your network to help you reach a specific goal.
What Is Authenticity in Business?
What do I mean by “authenticity” in the context of business and marketing, especially for us self-employed professionals?
What do I mean by “authenticity” in the context of business and marketing, especially for us self-employed professionals?
Instead of Persuasion, Work on Alignment With Prospective Clients
Do you enjoy having to convince or persuade people to buy from you?
Do you enjoy having to convince or persuade people to buy from you?
The 5 Key Pieces to Think About Before Launching Your Online Course
You would love to teach a course that is meaningful and enjoyable for you to teach, but shouldn’t you also choose the topic based on whether it will get you any students?
You would love to teach a course that is meaningful and enjoyable for you to teach, but shouldn’t you also choose the topic based on whether it will get you any students?
Calm Joyful Focus
When working, are you aware of your facial expression, your body posture, your breathing?
When working, are you aware of your facial expression, your body posture, your breathing?
Drop the Need to ‘Overcome Objections’ in Your Marketing.
One of the common pieces of advice in selling and copywriting is that you need to “overcome the objections” of your prospective client.
One of the common pieces of advice in selling and copywriting is that you need to “overcome the objections” of your prospective client.
Meaningful Self-Employment: How To Get Started?
How to get started building your own business, and making it successful?
How to get started building your own business, and making it successful?
On a Regular Basis, Repost Your Old Best Content
Each time you repost it, take a few moments to improve on it a bit.
Each time you repost it, take a few moments to improve on it a bit.
Hold Lightly to Your Professional Title and Description
No matter what your title is, you’ll notice that your friends, colleagues, referral sources, and clients probably won’t remember it anyway.
No matter what your title is, you’ll notice that your friends, colleagues, referral sources, and clients probably won’t remember it anyway.
Deliberate Practice To Find Enjoyment in Purposeful Tasks
You are truly flexible and can become anything you passionately set your mind to.
You are truly flexible and can become anything you passionately set your mind to.