The COVID-19 pandemic has affected all sectors of the economy, and education is not an exception. If you work in the sphere of higher education, you probably want to get a lot of prospective students. It is possible to achieve only if you have a strong marketing plan.
The pandemic will probably become a part of our lives in the next year as well, that is why marketing in the educational sector has to adjust. In this article, we will list the best higher education marketing strategies to increase enrolled students.
Internet promotion allows you to inexpensively and promptly advertise information about services outside territorial boundaries, simultaneously covering a large layer of the target audience. There are no restrictions on the forms of internet targeting, and it is permissible to arrange contact with potential customers interactively, constantly broadcasting information. Remember that it is important to promote educational institutions not only to potential students. Very often, young people who have just graduated the school do not really understand in what field they want to realize themselves. As a result, they often listen to the opinions of their families and friends, that is why these people should also be taken into consideration while creating a marketing plan.
It is important to develop a brand of the institution. Each institution should have something unique like history or its novelty, special courses, famous professors, communities, etc. Try to think about what would definitely attract students to your institute and make it real.
SEO should be another inevitable part of marketing for higher education. Creating an institution’s website with comprehensive information about training is the first step. The user appreciates the simplicity of the navigation system, the ease of design, and the availability of search forms. A website should contain unique thematic content to attract visitors and a developed backlink profile. To maintain the achieved results, a strategic plan is drawn up to further expand the audience and increase advertising efficiency. For this purpose, constant monitoring is carried out with the analysis of the behavioral factor of visitors to the resource. It is also important to add or change, if needed, relevant keywords that are based on changing customer expectations, taking into account current requests and communication characteristics.
Social media marketing can’t be ignored as well because almost all future students have smartphones and use them for everything. That is why it’s a great chance to be noticed on social media by your potential audience. Be active, create a group, community, or channel for attracting subscribers. You need to provide informative content, mentioning what you have to offer and why your institution is the best choice. For example, you have unique courses, interesting programs for students, rare foreign languages to learn, or bilingual education, etc. People are quite skeptical before making such an important choice, so you should remember that you are responsible for the information you give. The more capacious, informative, and catchy the text, images, and infographics are, the stronger the motivation to get acquainted with the educational organization offering their services will be. Promotion of educational services on Instagram or Facebook is not cheap but it has a number of unconditional advantages, offering targeting by interests and geolocation based on likes, shares, and comments made.
Email will help you reach an already identified target audience. The disadvantage of this method is the difficulty of determining the point of no return when the amount of information becomes excessive, being perceived as spam. Thankfully, there are a lot of email verification services and tools to make your mailing lists clean and up-to-date. Using an email verifier will help you identify invalid addresses, spam traps, and other weak points of your mailing lists to reduce bounce rate and increase your email authority.
This content is brought to you by Shahbez Ahmed.