If we go back just a few decades, we can see today’s dad as a kid with his origin story steeped in the 80s and 90s culture, including a wide variety of Casio watches and other timeless fashion statements.
As tweens and teens, our watches were practical and might have even had a calculator on them. Now we’re the men of a new generation of dads in a world where everyone has the same phone, case, and model, and no room for any fashionable distinction.
“Timeless” being the key word, we’ve seen each other evolve over the last 20 to 35 years–first with wristwatch-checking, then pager-checking, and finally phone-checking, all for the time, and eventually everything we’d need for quicker business. And all this time the watch has remained constant–although many of us put them away or found a reason to stop wearing them. No matter what app or digital interface there has been, nothing beats a watch–which has been a constant for most professionals who are now dads looking at the end of their 30s or the start of their 40s.
The same “watch that never breaks” company that brought you the original 80s Casio G-SHOCK has introduced a new line of G-STEEL watches that promise to follow the dad from the boardroom and office to the street, whether he’s hitting the bar with coworkers or hitting the hay after story time with the little ones.
Part high-fashion, part smart-technology, the G-STEEL is constantly charging (thanks to a solar panel and solar rechargeable battery), frequently updating (automatically set by G-SHOCK Connected smartphone app four times a day, up to 300 cities worldwide), and polished and sleek, thanks to a scratch-resistant stainless-steel finish on top of a double-layered bezel. And because it’s a G-SHOCK, it’s shock-resistant for every knock and bump at home, work, or on the train in-between.
Another tradition of Casio, a G-STEEL watch is going to last long enough to hand down to the next generation of professionals–who right now are probably just learning to tell time.
That same dad who suits up in the morning, ready to impress, will be just as stylish on his way home, from wrist to shoes–hopefully not too tired from winning the day. The anxiety of style over substance never bothers him because he’s been grounded in reality–talented, unbreakable, and full of perseverance–and dressed better than the next guy, because we know that he may be one dad awash in a sea of professionals. Always looking for that one perfect piece to help him stand out and get him the attention he deserves.
Shoes and suits are nice, but a fashionable timepiece is something to look at.
In short, Dad knows what time it is. If he doesn’t, bring him back to the days when a watch like the G-SHOCK wasn’t only practical but a younger point of style, one that stays fresh no matter what decade his wrist is in.
This is a featured post by site supporter G-Shock.
Photos provided by Casio.