John and Jen are two incredible fundraising and marketing professionals who I have the honour of working with at Second Harvest. They have kicked our direct mail program and website development into hyperdrive, and I really can’t recommend them enough. Plus, they are awesome and opinionated people. Here is their website: http://www.agentsofgood.org/ and here is their terrific blog: http://blog.agentsofgood.org/
- Nothing beats a good story. Nothing.
- At the end of the day, it is our relationships that define us.
- Sorry Marshall, the medium is not the message. Your channel of communication needs to be appropriate, but content is king.
- Agents are everywhere, but not everyone can be an Agent.
- People are moved to act because of stories and feelings, not facts and statistics.
- People want to believe their support matters.
- People are disgusted when they are betrayed or mislead by a charity. And they are suspicious forever.
- We are truly and deeply inspired by the number of passionate people who want to be part of something special and unique. We all want to be part of a tribe that speaks to us.
- Like all Agents projects, this list isn’t about us, it’s about you.
- The three most important words in fundraising? You. You. And you.