Every new publisher relationship comes with a setup cost you pay in time, not on the invoice. The main advantage of buying from the same place again is that you stop paying it.
About the Editors
How to Choose a Guest Post Package When Your Agency Serves Several Clients
For a single client, package size is obvious. For an agency juggling several, it is a real calculation. Here is a practical way to work out the right size instead of guessing or defaulting to the biggest discount.
For a single client, package size is obvious. For an agency juggling several, it is a real calculation. Here is a practical way to work out the right size instead of guessing or defaulting to the biggest discount.
A Serious Buyer’s Guide to Guest Posts That Don’t Look Like Guest Posts
The tell-tale signs of a manufactured placement are obvious to readers now, and increasingly to Google and AI too. Here is what separates content that belongs from content that was only there for the link.
The tell-tale signs of a manufactured placement are obvious to readers now, and increasingly to Google and AI too. Here is what separates content that belongs from content that was only there for the link.
How the Good Men Project Helps Agencies Look Good to Their Guest Post Clients
When an agency places a client's content with a publisher, it is vouching for that publisher. Everything the publisher does next becomes something the agency has to answer for.
When an agency places a client’s content with a publisher, it is vouching for that publisher. Everything the publisher does next becomes something the agency has to answer for.
The Good Men Project Guest Post Experience: What Paid Guest Post Buyers Can Expect Before, During, and After an Order
The first order with any publisher is a small leap of faith. This is a walkthrough of what happens at each step, so there is no black box and nothing to guess at.
The first order with any publisher is a small leap of faith. This is a walkthrough of what happens at each step, so there is no black box and nothing to guess at.
What Serious Buyers Actually Get From a Premium Guest Post Program
The placement is the most visible thing you buy and the least of what matters. A premium program is defined by everything that surrounds the link, and none of it is a function of the price.
The placement is the most visible thing you buy and the least of what matters. A premium program is defined by everything that surrounds the link, and none of it is a function of the price.
Your Guest Post Client Is Trusting You—so You Need a Publishing Partner You Can Trust
The trust a client places in an agency is slow to earn and quick to dent. Every vendor an agency chooses is holding a piece of it, which makes choosing a publisher a bigger decision than the price per post suggests.
The trust a client places in an agency is slow to earn and quick to dent. Every vendor an agency chooses is holding a piece of it, which makes choosing a publisher a bigger decision than the price per post suggests.
What Does It Cost To Publish 10, 20, 50, or 100 Guest Posts on the Good Men Project?
Real numbers, not "contact us for a quote." Here is what each bundle costs, what changes as volume goes up, and how to pick the right size instead of the biggest one.
Real numbers, not “contact us for a quote.” Here is what each bundle costs, what changes as volume goes up, and how to pick the right size instead of the biggest one.
Why Agencies Buy 10–20 Paid Guest Posts at a Time From The Good Men Project
It is enough to do real work across several clients, without the size of order that has to be justified in a budget meeting. For a lot of agencies, that is the sweet spot.
It is enough to do real work across several clients, without the size of order that has to be justified in a budget meeting. For a lot of agencies, that is the sweet spot.
The Guest Post Placement Test: Would You Want Your Client’s Brand Seen Here?
Before the Domain Authority and the traffic numbers, there is a faster test, and it is almost embarrassingly human. Imagine introducing your client to this publication's audience in person. Is it a room you would walk them into?
Before the Domain Authority and the traffic numbers, there is a faster test, and it is almost embarrassingly human. Imagine introducing your client to this publication’s audience in person. Is it a room you would walk them into?
Why Human Editorial Review Is Becoming a Competitive Advantage for Guest Post Buyers
For years, editorial review looked like friction, a gatekeeper standing between you and a published link. Then content became something a machine could produce by the million, and the gate quietly turned into an advantage.
For years, editorial review looked like friction, a gatekeeper standing between you and a published link. Then content became something a machine could produce by the million, and the gate quietly turned into an advantage.
What a Good Long-Term Guest Post Relationship Looks Like at the Good Men Project
The word "relationship" can sound soft. In practice, a good one is a working arrangement with two sides, and it holds up because each side does a specific job well.
The word “relationship” can sound soft. In practice, a good one is a working arrangement with two sides, and it holds up because each side does a specific job well.
Why Repeat Guest Post Buyers Matter More Than One-Time Traffic Claims
A traffic screenshot tells you what a site looked like on a good day. Whether buyers come back tells you what it is like to actually work with. After years of running a publication, we have learned to trust the second one.
A traffic screenshot tells you what a site looked like on a good day. Whether buyers come back tells you what it is like to actually work with. After years of running a publication, we have learned to trust the second one.
The Real Economics of Buying Guest Posts in Smaller Recurring Packages
Bigger bundles cost less per post, which makes one large order look like the obvious move. The economics are more interesting than that, and the right answer depends on more than the per-post price.
Bigger bundles cost less per post, which makes one large order look like the obvious move. The economics are more interesting than that, and the right answer depends on more than the per-post price.
Why Brand Safety Belongs in Every Bulk Guest Post Strategy
Agencies weigh Domain Authority, price, and turnaround. Those measure whether a placement is good for SEO. None of them measure whether it is safe for the client's reputation, which is the thing the client actually cares about most.
Agencies weigh Domain Authority, price, and turnaround. Those measure whether a placement is good for SEO. None of them measure whether it is safe for the client’s reputation, which is the thing the client actually cares about most.
Why Agencies Should Build Guest Post Publishing Relationships Before They Need Them
Most agencies go looking for a publishing partner the moment a client urgently needs placements. That is the worst possible time to be choosing one. The best time is when you do not need anything at all.
Most agencies go looking for a publishing partner the moment a client urgently needs placements. That is the worst possible time to be choosing one. The best time is when you do not need anything at all.