What do you think of these role-reversed ads?
A friend of mine linked to this video with the caption:
Advertising companies spend 5 BILLION dollars a year to tell you how to think about the other gender and your own gender, so what would it look like if gender roles in advertising were reversed?
My initial thoughts:
- The reversed images were more interesting than I expected. I expected something along the lines of the role reversal for the “Avengers” poster, but I think because the ads weren’t cartoons they were provocative, and in a really good way. They made me stop and think about how my mind reacted to them.
- When you reverse the genders of certain conventions, you can see just how silly some of it looks and just how ingrained those conventions are in our society.
- The studies that were referenced are listed in the video’s description on YouTube.
What are your thoughts?
If you want to see more of this, check out a video of gender reversal at the gym (“Women Power-Lifting and Men Sipping Smoothies? Role Reversal at the Gym – Video“), and Joanna Schroeder and her husband switch clothing in a gender-bending experiment (“Switcheroo: A Confrontational Gender-Bending Experiment“).