This photo was from Emily on the post Pinterest Is For Girls, Gentlemint Is For Boys.
Gendering products makes good business sense, so I doubt it will go away whether it’s good for anyone else or not. When the EZ Bake Oven people figured out they could get parents to buy TWO glorified light bulbs wrapped in plastic by making one pink and white with included cupcake recipes and the other one dark green and gray with included recipes for bugs and vomit, that was a path to doubling their sales so naturally they took it. It doesn’t matter that the Creepy Crawlers oven and the EZ Bake oven are the exact same product with different colors and marketing, or that Pinterest and Gentlemint are evidently the same site with different marketing. Going after a particular demographic like men means Gentlemint can just reproduce someone else’s successful business model but market it differently so as not to be labeled an imitator, rather than having to come up with a whole new product.