In 1942, the Kibbutz Naot Mordechai members founded the kibbutz shoe business. They did not imagine that their shoes would be worn all over the world, but it is now Israel’s leading manufacturer and exporter of shoes.
Located in Northern Israel, their headquarters is in close proximity to Syria and Lebanon. Many Americans perceive those countries as a global threat, but perception is not a reality. Naot’s employment opportunities have united races and religions to coexist in the region.
In this interview, I talked with their vice-president, Ayelet Levy. We talked about her humble beginnings, inspiration, and role in developing the family’s shoe business.
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Photo credit: Pixabay