- Utah is the state most obsessed with Christmas romcoms, with 1,246.42 monthly searches per 100,000 people—30% above the national average.
- Massachusetts and New York rank second and third, with 1,161.76 and 1,126.07 average monthly searches, respectively.
- In fourth is Colorado, with 1,118.91 average monthly searches, while Oregon places fifth, at 1,104.66.
A new study has found that Utah is the state most obsessed with romantic Christmas movies in America.
The research, carried out by online dating experts from datingscout.com, analyzed the number of monthly searches for 84 romantic Christmas movies using Google Keyword Planner. The ranking was determined by the number of searches per 100,000 people.
According to the findings, Utah is the most obsessed with Christmas rom-coms. The state recorded an average of 1,246.42 monthly searches per 100,000 residents, which is 30.8% higher than the national average of 952.36 monthly searches per 100,000 people.
Massachusetts ranked second, with more than 81,100 searches for romantic Christmas movies, equating to 1,161.76 monthly searches per 100,000 residents. The state’s interest in the genre is 21.9% higher than the national average.
New York comes in third, with 1,126.07 searches per 100,000 residents—18.2% above the national average. Interestingly, the study found that the state also ranks third in total search volume, with over 225,100 monthly searches for Christmas rom-coms.
The 10 states most obsessed with romantic Christmas movies
Next in line is Colorado, ranking fourth among the most interested in romantic Christmas movies with 1,118.91 searches per 100,000 people—17.4% higher than the national average interest in the genre.
Oregon takes fifth place, with over 46,700 monthly searches for Christmas rom-coms, a rate of 1,104.66 per 100,000 residents.
The other states in the top 10 most obsessed with romantic Christmas movies are Washington, Connecticut, Illinois, New Hampshire, and Vermont. Curiously, the states most interested in the genre are either from the Northeast or the West Regions, with Illinois being the only state from the Midwest in the top 10.
No states from the South made it into the ranking, though Virginia almost did. With over 88,100 monthly searches (a rate of 1,021.62 per 100,000 residents), the state is the eleventh most obsessed with Christmas rom-coms.
In fact, the Southern states dominate the least obsessed ranking, with six states represented.
Mississippi is the state least interested in romantic Christmas movies, with just 577.59 monthly searches per 100,000 people, which is 39.3% below the national average of 952.36 monthly searches per 100,000 residents.
Louisiana has the second-lowest number of searches, with just over 29,900 searches (a rate of 645.83 per 100,000 people—32% below the national average), while West Virginia takes the third position, with 657.01 searches per 100,000 residents, 31% below the national average.
The 10 states least obsessed with romantic Christmas movies
Chris Pleines, expert and founder of datingscout.com, commented:
It is interesting to observe the great geographical divide when it comes to Christmas rom-coms in America. With usual themes of warmth and togetherness, this type of film might resonate more with residents from colder regions, since they are familiar with the snow-covered landscapes and coziness aspects usually portrayed. But even with some states showing more interest in holiday romantic comedies, there is no doubt that Christmas movies hold a dear place in Americans’ hearts.
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