The climb was supposed to be a secret until after the Super Bowl, but the story was too big to contain.
In a climb sponsored by Red Bull, and intended to be a secret until the Super Bowl, Canadian adventurer Will Gadd spent an hour climbing the 150 foot strip of frozen clouds, mist, and spray that borders Horseshoe Falls. Gadd told People Magazine, “It’s such a dynamic environment with everything smashing down around you. You can literally feel it in your stomach. It’s this low-frequency bass thump that vibrates your intestines.”
Uh yeah, we’ll just turn up the speakers and take our ice in a glass, thank you.