I hope I’ve piqued your curiosity with that infomercial-style headline. Hey, I work in advertising, so delivering a compelling promise is half the challenge in hooking a consumer. And we’re all consumers, thirsty for answers that make our lives easier in an increasingly complicated world. If there are any women reading, even if your guy prefers box scores, market summaries, or even porn over reading a blog, you might pass this column along and remind him of what we already know all too well.
The key to success with women is…paying attention. Those two words will do wonders for any guy. Guaranteed or your money back.
Men have strength of focus, but it’s usually about them and all of the things they are dealing with. It’s understandable, to a point. Men are under siege these days, even if much of it is their own doing.
You see, they haven’t been paying attention to how society has been evolving around them, and more importantly, how women have stepped up.
Forgive me if I appear to be pandering to women, but we need to admit that for the most part, women invest more of themselves in their relationships than men. I don’t know if it’s in their love DNA or where exactly it comes from, but women know how to pay attention.
From straightening their guy’s tie, to reminding him to send a birthday card to his mom, women put in that extra effort at what we consider “the little things”. But little things add up to big things that make or break relationships.
Women differentiate men by how much they pay attention. Think about some guys that women find sexy. The dudes that men roll their eyes at when they hear their names (and I’m not naming names). But consider the actors who always show up in chick flicks, like Hugh Grant or Colin Firth or Ryan Gosling. Their characters have one thing in common—they pay attention, especially to their relationships.
Paying attention used to be called being “sensitive”, but that sounds like a wuss term. Paying attention is more active, but since guys rarely pay attention; I need to emphasize key points to achieve results. I’m doing this for us so I’m sure you understand.
Have you been paying attention?
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This post is republished on Medium.
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